Smart Application of AI and ML in Data Analysis

March 16, 2020


Artificial intelligence and machine learning in data analytics make it possible to connect data to obtain insights on consumers, expand their business, and optimize the quality and speed of logistics.

Data analysis is an organizational role performed internally which requires an in-depth approach to documenting, interpreting and examining data, and presenting the conclusions in an understandable form.

Previously, companies would collect data, discover the information, and run analytics, which can be applied for decision-making processes in the future. But at present, companies can identify the requirements for prompt choices. The businesses have a complete competitive edge to stay agile and operate quicker. To achieve this competitive edge using such enormous amounts of data, businesses should gather, organize, and interpret the correct data to improve their business processes and aid decision making.

Artificial intelligence and machine learning in data analytics make it possible to connect data to obtain insights on consumers, expand their business, and optimize the quality and speed of logistics. Before we look into how these technologies benefit an organization, let’s understand the various types of analytics first.

  1. Descriptive analytics: Descriptive analytics can summarize unprocessed data and transform it into a form that can be easily understood by people. They can explain in detail about an incident that has happened in the past. This type of analytics is useful in obtaining a pattern, if any, from the previous occurrences or drawing ideas from the data so that more reliable approaches for the future can be built.
  2. Prescriptive analytics: This kind of analytics describes the step-by-step process in a circumstance. It is a new type of analytics that utilizes a mixture of machine learning, business practices, and computational modeling to suggest the most suitable plan of action for any predefined result.
  3. Predictive analytics: Any company that is seeking success must have a vision. Predictive analytics helps such companies to determine the latest trends and practices depending on popular events. Whether it is predicting the possibility of an occurrence in the future, or evaluating the exact moment it will occur can all be predicted with the help of predictive analytics. It uses multiple machine learning and analytical modeling methods to interpret past data and predict the future.

Organizations with large data can generate analytics. And before generating analytics, the data scientists should be certain that the predictive analytics satisfies their organizational goals and is suitable for the big data environment.

Developing Predictive Abilities with the Help of Artificial Intelligence and Machine Learning

Since the data is huge and the right set of tools are required to gather and extract the correct information, machine learning and AI algorithms are used through which businesses can optimize and reveal new statistical patterns that build the foundation of predictive analytics.

Various machine learning algorithms such as Recurrent Neural Networks(RNN) can identify hidden patterns in unorganized datasets and unveil new information. A neural network is a system of software and hardware simulated after the human nervous system which estimates the functionalities that are based on the enormous volumes of hidden data. Neural networks are defined by three elements namely architecture, activity rule, and the learning rule. They are adaptive and transform themselves as they learn from prior information.

There are many other ways in which AI and ML benefit a business. These methods can help organizations to enhance their business operations, drive customer engagement and optimize customers’ experiences.

Importance of Data Analytics for Businesses

The rising value of Data Analytics for a company has transformed the world in the real sense but an average person remains uninformed of the influence of data analytics in the industry. Few of the ways data analytics has changed the industry involve the following:

  1. Business Knowledge: Business knowledge can be understood, and it can determine how a company can run in the coming years. Furthermore, it can determine what type of market is already handy for the purpose of company development.
  2. Cost Reduction: AI and ML can bring huge cost benefits if linked to the storage of huge data. These technologies can also find productive methods to do business.
  3. Improving Efficiency: Every piece of data gathered by the business is not just associated with the people outside the company. Most of the data obtained by the companies are examined internally. With the progressions in technology, it has become very convenient to collect data which helps to understand the performance of the employees as well as the company.

As these technologies evolve day by day, there are many APIs that come into existence. The ability of AI and ML algorithms to predict, recognize voices and faces, process images, and more has made it possible to move further.

Artificial intelligence and machine learning help a business to manage the data and use it to discover new possibilities. This leads to further intelligent and innovative business strategies, higher earnings, productive operations, and satisfied clients. The intention is to distribute the prospects of a company in a more dependable way and to apply it with analytics.

Author Bio

I am Maria Thomas, Content Marketing Manager and Product Specialist at GreyCampus with eight years of rich experience in professional certification courses like PMP- Project Management Professional, CISSP, AIML, Agile & Scrum Master certifications.


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