Zinn: Automotive is hot and getting hotter

January 13, 2017

Just back from CES, it was clear that the electronics content in today’s cars is huge and growing. The question I asked Ray Zinn in our weekly chat, is whether this content is warranted, or whether it’s electronics looking for a home, whether it’s a good fit or not. Ray has a fair amount of experience in this sector, as his former company, Micrel, designed lots of semiconductors that ended up in automobiles.

Previous Video
Zinn: An aggressive CEO makes a big difference

Zinn: An aggressive CEO makes a big difference

The CEO of nVidia, Jen-Hsun Huang, spends a lot of time talking about how great his company is and how grea...

Next Video
Zinn: Predictions for 2017

Zinn: Predictions for 2017

Predictions are easy, mostly because very few people ever go back to check if the prediction came true. Ray...

var disqus_shortname = 'embedded'; var disqus_identifier = '342098883'; var disqus_url = 'https://www.embedded-computing.com/lessons-from-a-leader/zinn-automotive-is-hot-and-getting-hotter-2';

var disqus_config = function () { this.page.url = disqus_url; this.page.identifier = disqus_identifier; };

(function() { var d = document, s = d.createElement('script');

s.src = '//' + disqus_shortname + '.disqus.com/embed.js';

s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })();

var Hubs = window.Hubs || {}; Hubs.recommendation = {"enabled":true,"isRecommendationFound":null,"id":46698,"isInternalRule":false,"isAiRule":true,"recommendationAiContent":"all_streams","recommendationAiStreams":[],"source_collection_id":0,"template":{"max_items_to_display":8,"max_item_age":365,"enable_panel":0,"panel_top_auto":1,"panel_top_pixels":20,"panel_delay":0,"override_next":1,"label_recommended":"Recommended","hide_publish_date":0}};